Thursday, March 15, 2012

Advertising and Ethical Violations

As an advertising major I have essentially been taught to do whatever is necessary to sell a product. I, personally, understand the limitations of this and realize what would be appropriate for the public eyes. Now some advertising and fashion icons I feel did not get the same memo. For example, Tom Ford, Dolce and Gabbana  and Ralph Lauren seem to take "reaching the audience" a little too far. In our generation, do the same rules apply to fifty years ago? WHat makes something inappropriate?


I think that it is an ethical violation to show any female or male parts in order to sell a product. The images below are advertisements from Tom Ford and Dolce & Gabbana that I find inappropriate for the public eye. I understand that he is trying to make eye-catching statements but I think he is taking this a but too far. In my opinion it is unethical to show pornographic or somewhat pornographic images. We are consumers don't want to see that in a magazine or as we drive down the road. It is just not necessary. Not to mention, have we really reached a point of sacrificing our bodies? This is just wrong for the female gender to objectify our bodies even more than it already is!




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