John Rawls create the theory concerning the Veil of Ignorance. It relates the determination of morality in the sense that the veil covers the "face" of whomever has to make an ethical decision. The veil withdraws any external information concerning factors that would effect the decision being made. For example, it would disregard race, ethnicity, gender, age, and many other things that would effect the decision. The Veil of Ignorance theory allows equality and balance within society.
A situation where the equality has been skewed is in the JC Penny case study. If you unaware, Ellen DeGeneres recently became the spokesperson for JC Penney. I personally love Ellen and think this a great campaign for her! However, in this instance, a group called One Million Moms is trying revoke the partnership and saying that Ellen should not be the spokesperson do her homosexuality. One Million Moms have gotten media attention and the case has been on national television. I am happy to say that JC Penney decided to disregard this group and any other negative views and has kept their partnership with Ellen strong. This situation demonstrates how rude and narrow-minded some individuals can be. It is sad that our society is still so judgmental of one person's decision on his or her own sexuality.
All-in-all, I think the JC Penney made a wonderful decision and should continue to look beyond the external factors and follow Rawls theory concerning the Veil of Ignorance.
Below is a quick video explaining Ellen's stance on the topic:
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